Google
Art Direction
Art Direction
A series of short animations made for the launch of the Google Pixel 2 in Germany. These bring the device’s main features to life using an ironic, over-the-top visual language inspired by retrofuturistic aesthetics. Apart from serving as branded content, the animations were used in an interactive launch event called the Sci-Fi SuperMall, where together with Boiler Room we transformed a warehouse into a full-on artificially intelligent playground.
![](https://freight.cargo.site/t/original/i/e434f77817b71ef8235966ad9888a5656808bf69c7eabc1c234b8da4155a981b/20171102-THE-ADVENTURE-OF-GOOGLE-OFFENBLENDE-MB-02.jpg)
![](https://freight.cargo.site/t/original/i/60cfcfa69acdb5010d38a9fbabebcf328f4c87c981d2399d9642ce07a9dc1a20/yung_hurn.jpg)
![](https://freight.cargo.site/t/original/i/d78fff7b868622f8e36affa3fa833e138d6bba9557310a8b1c0e83ed869fbb7e/20171102-THE-ADVENTURE-OF-GOOGLE-OFFENBLENDE-MB-11.jpg)
![](https://freight.cargo.site/t/original/i/0d7554dd79e942ab905e05bf90a485b98b1bcbbcf0675292457c6801605626ab/20171102-THE-ADVENTURE-OF-GOOGLE-OFFENBLENDE-MB-01.jpg)
![](https://freight.cargo.site/t/original/i/f5cf84c3b79c1889fcb94b7d460bf5402f8c2577a37c2007b82eb419f77ef2d3/squeeze.jpg)
![](https://freight.cargo.site/t/original/i/fade0b4da29bdafb078d3ec8200ba7cc3c19eca716299ca39173265670e04b62/20171102-THE-ADVENTURE-OF-GOOGLE-OFFENBLENDE-MB-36.jpg)
![](https://freight.cargo.site/t/original/i/72c5114c52d8bd68a6c0f222cb87b8552023ddb0562869595430835c065a6c33/20171102-THE-ADVENTURE-OF-GOOGLE-OFFENBLENDE-MB-065.jpg)
![](https://freight.cargo.site/t/original/i/36d9be7f987ff79ac3fcc77277e82553072604628b4a21275332cc192850a4dc/alyssa.jpg)
![](https://freight.cargo.site/t/original/i/827b45df036d5807353357781b1f63026573867cde1cb73cc99a850f736ee210/20171102-THE-ADVENTURE-OF-GOOGLE-OFFENBLENDE-TKR-238.jpg)
Agency: The Adventures Of
Chief Executive Officer: Sophie Mayer
Chief Creative Officer: Leila El-Kayem
Creative Director: Felix Stock
Art Director: Max Pirsky
Director/DOP: Samuil Tatchev
Animation: Kidmograph
Business Strategist: Mona Vogel
Chief Executive Officer: Sophie Mayer
Chief Creative Officer: Leila El-Kayem
Creative Director: Felix Stock
Art Director: Max Pirsky
Director/DOP: Samuil Tatchev
Animation: Kidmograph
Business Strategist: Mona Vogel