Asics
Art Direction, Graphic Design
Art Direction, Graphic Design
Not many people know that Asics is the original Japanese sneaker brand. Founded by Kihachiro Onitsuka way back in the 1920s, his aim was to motivate a new generation of young people to start moving. Hence the brand’s name was inspired by the latin phrase - anima sana in corpore sano - which translates to "healthy soul in a healthy body".
During my time at The Adventures Of, I had the pleasure of working on many different projects for Asics - from small local activations to global campaigns. This page is a showcase of campaign snippets including stills and videos that I participated in making.
During my time at The Adventures Of, I had the pleasure of working on many different projects for Asics - from small local activations to global campaigns. This page is a showcase of campaign snippets including stills and videos that I participated in making.
AsicsTiger: Gel Lyte V Sanze
AsicsTiger: I Am Tribe.
AsicsTiger: What The Gel
All work done at The Adventures Of. Credit goes out to all the lovely folks who took part in the various projects.