AsicsTiger: I Am Tribe.

We delved into the lives of four culture creators, showing the audience what it means to be truly individual yet still remaining authentic to the people who surround them.
The campaign is comprised of four short films and development of an abstract visual world for each influencer, directly inspired by their lifestyle and unique personality.

Agency: The Adventures Of
Managing Director: Sophie Mayer
Executive Creative Director: Leila El-Kayem
Art Director: Max Pirsky
Creative Director: Gustavo Vieira-Dias
Producer: Monica Bialobrzeski
Strategist: Thomas Eon
Photography: Kane Holz, Max Merz
Set Design: Leanne MacKay, Siobhan O'Callaghan
Film: Saltwater Films / Stefanie Soho