AsicsTiger: Gel-Lyte V Sanze

For Asics, Gel is in the DNA, it’s the technology that revolutionized the running category; and for the first time this iconic substance is visible for the world to see on the new Gel-Lyte V Sanze. To launch the campaign we created a fully immersive Gel world across various touch points. The result was a full on Gel assault that took the internet by storm and ushered in a new era for AsicsTiger.

Agency: The Adventures Of 
Chief Executive Officer: Sophie Mayer
Chief Creative Officer: Leila El-Kayem
Creative Director: Gustavo Dias, Darren Cronje
Art Director: Max Pirsky, Charlon de Graav

Business Strategist: Thomas Eon
Music Composition: Markus Wormstorm
Photographer: Jan Kapitän